Aligned with the interior design of the hair salon, the Synecdoche team designed a holistic branding package and website for downtown Ann Arbor IVEY Salon. The brand is intended to be modern and fresh with a playful tone of texture and detail, similar to the essential experience the business wants to create in the salon.

For the logo, the Synecdoche team positioned modern textures working with each other to create forms similar to the craft of hairstyling. Process and properties are part of the beauty to be showcased in its honest form and origin.

The simplicity of the brand design, website, logo, and physical print materials give a mark to the overall physical and representative design ethos without being too heavy, so as not to compete with the color, texture, and style of hair.