REACH AA
This new stretch technique fitness concept and business brand are created simultaneously in this newly designed Ann Arbor space for Reach Bodywork Studio. Synecdoche worked collaboratively with the owner to establish a branding that would inform a design, landing on a space with a welcoming color palette and an athletic tone.
An open studio connects all clients together to discuss their fitness and wellness goals, from increased mobility for their daily routines to peak performance for the next athletic event.
Synecdoche designed the space, logo, website, and branding package, as well as custom fabricated a wire wall structure, reception desk and physical logo. The stretch tables are also custom designed based on the multiple configurations and techniques used for the company and are fabricated by Synecdoche with storage and utility for the tools used in the session.
The photo above displays the craft in the custom fabrication of the reception desk.
King Development served as general contractor on the renovation. Photos by Abby Rose Photo and Synecdoche capture how the design and branding elements function together in the physical space.