An adventurous branding and graphics package for an idyllic Michigan retreat.

Synecdoche prepared the branding and graphics package for Scoutpost Retreat, a historic retreat in Alanson, Michigan.

Centered on the mission of showcasing the best that Up North Michigan has to offer, the brand is a modern take on the nostalgic summer camp. The brand is cheeky, optimistic, outdoorsy, and welcoming.

The brand vision guided the design of the cabin renovation as well. Preserving the historic log siding, hardwood floors, and original windows, the 19th century retreat received some modern updates to transform into a picturesque and friendly escape.

A series of custom designed Scout Patches populate the Retreat’s social media presence and physically manifest as stickers for use at the short-term rental.

Synecdoche designed and created a Visitor Handbook and Guidebook that follow the brand identity while providing relevant information for renters and visitors. Containing information about the site, renter how-tos, house rules, and FAQs, the handbook functions as a guide for renters to feel at home in the retreat. The Guidebook suggests seasonal outdoor activities, the yummiest restaurants, iconic Michigan cities to visit, and more, showing guests how to live like the locals and participate in the classic Up North traditions.