STUDIOSTUDIO BRAND
Paired with the adaptive reuse of an old laundromat into a flexible and rentable photography, event, and community space, Synecdoche also designed the brand for StudioStudio. Meant to be nonprescriptive to follow the nature of the business, the brand and logo is straightforward yet original and creative.
The business name and logo remain simple to strengthen the idea that the space is malleable to fit its users’ creative visions. Consisting of a series of forms, the logo can be rearranged in a grid or randomly, leading to the creation of spontaneous patterns and works of art.
